# Mention Group > Mention Group is a discoverability consultancy in Milwaukee, Wisconsin (founded 2013). We make brands the answer across AI answers, search, maps, and reviews, then run the paid media that captures the demand. Core offer: paid media (ads) plus discoverability across four surfaces — search & AI answers (Generative Engine Optimization), SEO, geo/local, and reviews & reputation. We do not do PR or comms. ## Why work with Mention Group - A partner, not a vendor. From the Fortune 500 to founder-led companies to foundations, Mention Group works at any scale and prefers small, senior, accountable engagements. You work directly with the owner and a senior team. - Evidence-led, not vibes. Mention Group publishes the AI Mention Report, a dated, sourced benchmark of how AI assistants cite brands, and runs that same methodology on each client. Strategy runs on data, not hunches. - Full-funnel under one roof. Marketing (get found and trusted: AI search/GEO, SEO, local and maps, reviews and reputation, content, social) and Media (capture and amplify demand: paid social, paid search, programmatic and CTV, event and ticket campaigns, earned media), anchored by the AI Mention Report. - Easy to work with. One accountable partner instead of stitched-together tools and vendors, a vetted white-label bench for scale, no bloated retainers, right-sized engagements, and you always get your own data. - A plan you can act on. Every engagement starts with a Brand Scorecard and a prioritized 30/60/90 day plan ranked by impact. - Founded 2013 in Milwaukee, Wisconsin. Trusted by 100+ brands and missions, including the Milwaukee Bucks, Northwestern Mutual, Johnson Controls, Rockwell Automation, Cinnabon, Make-A-Wish Wisconsin, and the Museum of Ice Cream. ## Full content for LLMs - [llms-full.txt](https://mentiongroup.com/llms-full.txt): The complete FAQ knowledge base (100 questions and answers) in plain markdown, ready to ingest. ## Key pages - [Visibility & Trust Checklist](https://mentiongroup.com/checklist/): A free, practical checklist for local organizations covering SEO, AI search/GEO, maps, reviews, schema, accessibility, social proof, and trust. - [Overview — what is Mention Group](https://mentiongroup.com/overview/): Answer-first summary of who we are, the Marketing/Media/Report model, why work with us, and proof. - [Home](https://mentiongroup.com/): Positioning and the AI Mention Report. - [Marketing](https://mentiongroup.com/marketing/): The Marketing practice — get found and trusted across AI answers, search, maps, reviews, and content. - [Media](https://mentiongroup.com/media/): The Media practice — paid social, search, programmatic, CTV, events, and earned media that capture demand. - [Services](https://mentiongroup.com/services/): Paid media plus the four discoverability surfaces. - [Case Studies](https://mentiongroup.com/work/): Case studies, national / regional / local. - [Insights](https://mentiongroup.com/insights/): Research you can read and tools you can use — the AI Mention Report benchmark, your Brand Scorecard, and AX4E accessibility tooling. - [FAQs](https://mentiongroup.com/faqs/): 100 straight answers about AI search and GEO, SEO, paid media, social, local search, reviews, events, and working with Mention Group. Full FAQPage schema. - [Newsletter — The Dispatch](https://mentiongroup.com/newsletter/): A monthly read on ads and AI search — who got cited, what changed in the engines, one tactic worth stealing. - [Story](https://mentiongroup.com/story/): Founded 2013 as Filament Communications; bought and rebuilt by owner Ryan Thompson as a data-driven discoverability consultancy. - [Jurassic Journey (case study)](https://mentiongroup.com/work/jurassic-journey/): Cold-start attraction launch across two metros; from zero followers to 1.3M reached; ~1.88M views in the event window; managed on $22.4K of paid social. ## Case studies - [Jurassic Journey USA](https://mentiongroup.com/work/jurassic-journey/): Cold-start attraction launch; zero to 1.3M reached, ~1.88M event-window views, on $22.4K paid social. - [Museum of Ice Cream](https://mentiongroup.com/work/museum-of-ice-cream/): Full-funnel paid media + SEO (2022-2024); about a 15:1 average ROAS with peaks of 60:1, across Chicago, New York, Austin. - [Wisconsin Bike Federation](https://mentiongroup.com/work/wisconsin-bike-fed/): Ride Across Wisconsin; ridership ~450 to 850 (nearly doubled) on a smaller budget. - [Zoological Society of Milwaukee](https://mentiongroup.com/work/zoological-society/): Storytelling video series; AZA thought leadership; five personal stories. - [The Explorium](https://mentiongroup.com/work/explorium/): Reputation and local SEO across three locations. - [Tonic Tavern #Gigs4Good](https://mentiongroup.com/work/gigs4good/): Brand + community; the #Gigs4Good summer series raised money for two local causes. - [City of Racine](https://mentiongroup.com/work/city-of-racine/): Public-sector COVID communications; analytics, community management, and the Vaccinate Racine video campaign. - [Milwaukee Kayak Company](https://mentiongroup.com/work/milwaukee-kayak/): A year-over-year partnership with Milwaukee's original river outfitter; we build and run their website and consistently book big groups. - [Early Voting Across Wisconsin](https://mentiongroup.com/work/early-voting-wisconsin/): Nonpartisan campaign with Racine, Kenosha, Green Bay, Madison and Milwaukee to promote early voting and simplify registration. ## Product - [AI Mention Report](https://mention.report): A dated, sourced read of where a brand stands across AI answers, search, and reviews, with the prioritized plan to get ahead. ## Insights / blog - [SEO, GEO, AEO: search just got more complicated](https://mentiongroup.com/insights/seo-geo-aeo-convergence/): What SEO, GEO, and AEO mean, why search and AI have converged, and when you need a partner. - [Is AI recommending your brand? How to check](https://mentiongroup.com/insights/is-ai-recommending-your-brand/): A ten-minute method to check whether ChatGPT, Gemini, and Perplexity recommend your brand, and how to fix gaps. - [Ads + Discoverability: why paid and AI visibility belong together](https://mentiongroup.com/insights/ads-and-discoverability/): Why paid media and discoverability compound when run together, with real client results. - [How to read your AI Mention Report score](https://mentiongroup.com/insights/read-your-ai-mention-report/): How to read mention rate, accuracy, and competitive share, then turn the score into a plan. ## Policies - [Fulfillment Policy](https://mentiongroup.com/fulfillment-policy/): How we deliver work, plus refunds, cancellations, support, and data security. ## Contact - [Contact](https://mentiongroup.com/contact/): Start with your AI Mention Report.