● The short answer
A small business website can cost anywhere from a modest monthly builder subscription you set up yourself to tens of thousands of dollars for a custom, content-rich build. Price is driven by page count, custom design, integrations, content writing and who does the work. Budget for ongoing costs too: hosting, updates, security, content and accessibility fixes.
Key takeaways
- Website costs range from a DIY subscription to five figures or more, depending on scope and who does the work.
- Content writing, custom design and integrations are the biggest cost drivers.
- Ongoing costs include hosting, subscriptions, security, content and periodic refreshes.
Why the range is so wide
"How much is a website" is a bit like "how much is a renovation." A five-page brochure site built by the owner on a template is a different project from a 60-page site with booking, a product catalog, multiple locations and custom design. Quotes from different vendors for the same brief can also vary by several times, because they assume different amounts of strategy, writing, photography and testing.
The how is where we come in.
What we walk through with you, for your business:
- Rough budget tiers
- What actually drives the price
- The ongoing costs people forget
- Our take
Every business is different, so the plan is too. Tell us where you want to show up and we will show you what it takes.
Talk to usMore questions
Is a DIY website builder good enough for a small business?
Often, yes, especially for a new business with a simple offer. Modern hosted builders produce fast, mobile-friendly sites. The trade-offs are less flexibility, possible lock-in to one platform, and the time it takes you to write and maintain content. If you choose DIY, invest the savings in good copy and photos.
How long does it take to build a small business website?
A simple template site can go live in days to a few weeks. A custom site with strategy, writing and integrations commonly takes two to four months. The usual delays are content and approvals on the client side, so gather copy, photos, logins and decisions before the project starts.
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