The Media Practice
Media that reaches people where decisions happen.
Mention Group plans, buys, and measures advertising across digital, traditional, and local channels. From paid search, social, programmatic, and CTV to outdoor, radio, TV, sponsorships, and community placements, we bring established relationships, practical buying experience, and clear reporting to every campaign.
Media planning & buying
Strategy first. Channels second.
Good media is not about buying every placement available. It is about choosing the right mix for the audience, the market, the budget, and the moment.
We help clients turn business goals into media plans that can actually run, with the channel experience, partner relationships, creative coordination, and reporting discipline to make the spend accountable.
Established relationships. Experienced buying. Clear reporting.
We know how to work with media partners, compare opportunities, negotiate placements, coordinate creative, and keep campaigns accountable. That means you get more than a media list. You get a plan.
Advertising & digital media
We don’t buy media without a reason.
Every campaign starts with the job the media needs to do: create awareness, capture demand, sell tickets, drive leads, support a launch, or strengthen trust. Then we build the channel mix around that goal.
Paid Search
Capture high-intent demand when someone is already looking. Search campaigns tied tightly to keywords, landing pages, geography, and return.
Paid Social
Reach defined audiences with messages built to test, learn, and improve. Useful for awareness, retargeting, lead generation, event sales, and community growth.
Programmatic, CTV & Video
Audience-based media across display, video, streaming, and connected TV, planned with targeting discipline and measured with clear reporting.
Event & Ticket Campaigns
Campaigns built to sell seats, fill venues, and support launches, from local events to national cultural moments.
Retargeting & Measurement
Close the loop with retargeting, conversion tracking, and reporting that shows what worked, what changed, and what to do next.
Storytelling & Video
Cinematic, story-led video and creative, from brand films to campaign content. Our video series for the Zoological Society of Milwaukee positioned them as a thought leader across the AZA, and it’s the craft behind the daily films we ran for the City of Racine.
Traditional media
Traditional media still works when it is planned well.
Mention Group helps brands evaluate, plan, and buy outdoor, radio, TV, print, sponsorships, and local placements with the same strategic discipline we bring to digital campaigns. We pair established media relationships with practical buying experience, so clients can make smarter decisions, avoid waste, and understand what their media is doing.
Outdoor, Radio & TV
Billboards and transit, broadcast and streaming radio, local and national TV. Planned around real reach and frequency, negotiated on your behalf, and measured against the outcome, not the rate card.
Print & Sponsorships
Trade and local print, event and team sponsorships, and the partnerships that put your brand where your community already pays attention.
Local & Community Placements
The neighborhood and regional placements national buyers overlook, chosen because they actually move people near you to act.
Results, documented
We don’t theorize about performance. We post the numbers.
Read the case study →
Read the case study →
Owned media
The AI Mention Report.
We don’t theorize about AI search. We publish a sourced benchmark for AI visibility: a dated reading of who gets cited in AI answers. It’s the same rigor we bring to your media, and the reason our strategy runs on evidence instead of hunches.
Illustrative example. Your report uses your real data.
Proof is its own channel.
Publishing real research earns citations, press, and trust that no ad spend buys outright. It’s the flywheel: the report builds authority, authority earns the mention, and media turns that mention into demand you can capture at a profit.
Why Mention runs your media
Experience you can’t hire cheaply. Access you can’t assemble alone.
Experience
Fortune 500 roots and a decade of national campaigns across paid social, search, programmatic, and connected TV. Tickets sold, venues filled, profits turned. We’ve seen a campaign from every seat at the table: the corporation, the buyer, the customer, and the owner.
Relationships
Established media relationships and a trusted bench of specialists across search, social, programmatic, CTV, outdoor, radio, TV, and local placements, all coordinated under one Mention strategy and one accountable partner. You get more than a media list. You get a plan.
Capture the demand
Put the right media behind the right moment.
Whether you need to build awareness, capture demand, fill an event, support a launch, or prove performance, we can help you plan the media mix and make the spend accountable.