05
Content & Authority
The publishing and proof that turn you into a source worth quoting. Research-backed, written to be cited, not skimmed.
The Marketing Practice
Get found. Get trusted. Get chosen.
Search is becoming the answer, and the brands that get cited will own their categories. We get you found and trusted across AI answers, search, maps, and reviews, then build the authority that makes you the obvious choice.
What discoverability means now
Four places people decide whether you exist.
We work the whole picture, not one slice, because being visible in one place and absent in the others can still lose the customer. Trust is the through line: the signals that make AI, search, and real people choose you.
01
Search & AI Answers
Generative Engine Optimization, with the SEO foundation under it. Whether ChatGPT, Google AI Overviews, and Perplexity cite you, and the speed, structure, and authority that make you the source they quote.
02
Geo & Local
Google Business Profile, maps, local packs, and the location signals that decide who shows up when someone nearby searches with money in hand. Consistency across citations, categories, and hours.
03
Reviews & Reputation
The trust layer that decides whether you get chosen. Review volume, recency, and response discipline across the platforms your buyers actually check, the signals that feed maps and increasingly the AI answer itself.
04
Social & Community
For many buyers, social is the first place they see you exist. Organic social, community, listening, and engagement that build the audience your search, ads, and reviews amplify. It is the discipline Mention was founded on.
This is what discoverability needs now, and we’re all over it. Let us craft you a 30, 60, or 90-day plan, ranked by impact.
Get your 30/60/90 planThe practice
A full marketing engine, built on trust.
Strategy first, ranked by impact. Every service below earns its place in the plan because it moves you closer to being found, trusted, and chosen, not because it fills a retainer.
01
AI Search & GEO
Be the brand AI recommends. Structured content, entity authority, and the technical signals that get you cited in generative answers and answer engines (GEO and AEO).
02
SEO Foundation
The classic discipline that still underpins everything: technical health, search intent, and content that ranks and lasts.
03
Local & Maps
Own the high-intent “near me” moment. Profiles, categories, and citations tuned so the customer’s search ends at your door.
04
Reviews & Reputation
A system that earns reviews and a cadence that keeps them coming, across the platforms that feed both buyers and AI.
06
Brand & Messaging
The positioning and language that make the trust legible in five seconds, so every channel says the same true thing.
How we work
Research-led. Ranked by impact, not busywork.
01
Read
Your AI Mention Report: where AI and search cite you today, where they don’t, and how you compare to the competition.
02
Prioritize
A plan ranked by impact. We focus on the moves that actually change where you stand, not a checklist for its own sake.
03
Build
We execute the moves that matter: content, technical, local, and reputation work that compounds.
04
Measure
Re-scored against the same benchmark. Evidence, not hunches, reported plainly.
The flagship
Your AI Mention Report.
A strategic read on exactly where your brand stands, where competitors are beating you, and the prioritized moves to get ahead. The work we love, the clarity you act on.
- Where AI and search cite you today, and where they don’t
- How you compare to the competitors in your category
- The specific gaps holding your visibility back
- A prioritized plan, ranked by impact
AI Mention Report▲ +15%
47%
Visibility score this month
Your brand72%
competitor-a.com58%
competitor-b.com45%
34
Cited in AI this month
18
Gaps to close
ChatGPTGeminiPerplexityCopilot
Illustrative example. Your report uses your real data.
What you get
What’s in your Brand Scorecard.
A practical read of where your brand stands, built from the same methodology behind the AI Mention Report.
- AI answer visibility across ChatGPT, Gemini, Perplexity, Claude, and Copilot
- Search and local visibility review
- Review and reputation signal check
- Side-by-side competitor comparison
- Technical SEO and schema review
- Priority fixes ranked by impact
- Optional implementation plan
| Surface | Example finding | Priority |
|---|---|---|
| ChatGPT | Competitor named, you’re absent | High |
| Google AI Overview | You appear, but on old positioning | Medium |
| Maps | Weak review recency | High |
| Website | Missing schema, thin service pages | Medium |
Illustrative findings. Your scorecard uses your real data.
Who we do our best work with
Best for founder-led, family-owned, and mission-driven teams.
We’re a research-led consultancy with Fortune 500 roots. But our heart is with founder-led and family-owned companies that move fast, and mission-driven organizations where being found means more donors, families, and good done. We take a small number of engagements and go deep. We pass on commodity work.
Be the brand AI mentions
Social Media
Organic social, community, listening, and engagement, the craft Mention was built on. We listen, engage, gather feedback, and report what’s actionable. You always get your own data, mapped to a clear 30/60/90 plan.