Ask us anything about getting found.

How AI assistants like ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews pick which businesses to name, and how to become one of them.

• How do I get my business mentioned by ChatGPT?
• What is generative engine optimization (GEO)?
• What is the difference between GEO and SEO?
• What is answer engine optimization (AEO)?
• How does ChatGPT decide which businesses to recommend?
• How do I show up in Google AI Overviews?
• How do I get my website cited by Perplexity?
• How do I get my business to appear in Gemini answers?
• How do I show up in Microsoft Copilot answers?
• Does Claude recommend businesses, and how does it find them?
• What is llms.txt and does my website need one?
• Should I block AI crawlers like GPTBot in robots.txt?
• Which AI crawlers visit websites, and what do they do?
• How can I check whether AI assistants recommend my brand?
• Why does AI give wrong information about my business, and how do I fix it?
• Does schema markup help with AI search?
• How long does it take to show up in AI answers?
• Can you pay to be recommended by ChatGPT?
• Are ads coming to AI answers, and what does that mean for businesses?
• How do you measure AI visibility?
• What is AI share of voice?
• Does AI search reduce traffic to my website?
• How do I track website traffic from ChatGPT and other AI tools?
• What kind of content gets cited in AI answers?
• Do Reddit and forums affect whether AI recommends my business?
• Does Wikipedia or Wikidata matter for AI visibility?
• What is entity SEO and why does it matter for AI?

Plain-English answers on ranking in Google and Bing in the age of AI answers: technical SEO, content, links and measurement.

• Is SEO dead now that people use AI?
• How long does SEO take to work?
• How much does SEO cost for a small business?
• What is technical SEO?
• What are Core Web Vitals and do they affect rankings?
• How do I get Google and Bing to index my pages faster?
• What is IndexNow and should I use it?
• Why does Bing matter if everyone uses Google?
• How do I use Google Search Console as a business owner?
• What are backlinks and do they still matter?
• How do small businesses earn backlinks without buying them?
• What is E-E-A-T and how do I show it?
• Does AI-written content rank in Google?
• How often should a business publish blog posts for SEO?
• What is a topic cluster, and how does it help SEO?
• How do I do keyword research for my business?
• What are zero-click searches?
• What is an XML sitemap and do I need one?
• How do I write good title tags and meta descriptions?
• What is internal linking and why does it matter?
• Does website speed affect SEO?
• How do I keep my SEO when I redesign my website?
• What is a 301 redirect and when should I use one?
• Does duplicate content hurt SEO?
• How do I choose an SEO agency?

How local businesses show up in Google Maps, Apple Maps, Bing Places and "near me" answers.

• How do I rank higher in Google Maps?
• How do I optimize my Google Business Profile?
• What is local SEO?
• What is NAP consistency and why does it matter?
• How do I show up for "near me" searches?
• Do I need Apple Business Connect for Apple Maps?
• How do I get my business on Bing Places?
• What are local citations, and which ones matter?
• How should a service-area business set up its Google profile?
• Why did my Google Business Profile get suspended?
• How do I set up SEO for multiple locations?
• Should I make separate pages for each city I serve?
• Do Google Business Profile posts help rankings?
• How do AI assistants answer "best near me" questions?
• Can sharing an office address hurt my local SEO?
• How much does local SEO cost?
• What is the Google local pack?
• How do local businesses get mentioned in local news and blogs?
• Does joining a chamber of commerce help SEO?
• How can cities and municipalities improve their search visibility?
• How do tourism businesses and attractions get found by visitors?
• Do manufacturers and B2B companies need local SEO?
• How do I track local rankings?
• How do I choose Google Business Profile categories?
• How do events and festivals get found in search and AI answers?

Straight answers on Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, YouTube, programmatic and CTV: budgets, tracking and what works for smaller businesses.

• How much should a small business spend on Google Ads?
• Are Google Ads worth it for a small business?
• Should I invest in Google Ads or SEO first?
• What is a good ROAS?
• What is a good click-through rate for Google Ads?
• Why are my Google Ads not getting conversions?
• What is Performance Max, and should I use it?
• Are Microsoft Ads (Bing Ads) worth it?
• What is programmatic advertising?
• What is CTV advertising, and can small businesses afford it?
• How much do LinkedIn Ads cost, and are they worth it for B2B?
• Do TikTok Ads work for small businesses?
• How much do YouTube Ads cost?
• What is retargeting, and is it still effective?
• How do I track conversions from my ads?
• What is Google Consent Mode and do I need it?
• How do I sell more event tickets with paid ads?
• How do ad agencies charge, and what is a fair management fee?
• What is media markup, and why should I ask about it?
• Should I own my ad accounts, or should my agency?
• How do I lower my cost per lead?
• What makes a good landing page for ads?
• Do paid ads help with AI visibility?
• What is Google Ads Quality Score, and how do I improve it?
• Do radio, TV and outdoor ads still work?

How reviews, reputation, accessibility and third-party mentions decide whether people and AI engines trust a business.

• How do I get more Google reviews?
• How should I respond to a bad review?
• Can I get a Google review removed?
• Do online reviews affect AI recommendations?
• How many reviews does a business need?
• Are fake reviews illegal?
• Can I offer discounts or gifts in exchange for reviews?
• What is online reputation management?
• How does a business build trust online?
• What are trust signals on a website?
• How does a small business get press coverage?
• Does PR help SEO and AI visibility?
• What is branded search, and why does it matter?
• What should I do if AI says something negative about my brand?
• Does website accessibility help SEO?
• What is WCAG, and which level should my site meet?
• Does the ADA apply to business websites?
• What does the ADA Title II web rule mean for public entities?
• Are accessibility overlays enough for compliance?
• How do I collect testimonials customers will actually give?
• How do I write a case study that builds trust?
• What is social proof, and how do I use it?
• Are industry awards and "best of" lists worth pursuing?
• How do I monitor where my brand is mentioned online?
• What is an unlinked brand mention, and does it count?

Practical answers for founder-led and small businesses on websites, content, analytics, budgets and working with an agency.

• How much should a small business spend on marketing?
• How do I choose a marketing agency?
• What questions should I ask a marketing agency before hiring?
• Should I hire an agency or an in-house marketer?
• What is a fractional CMO, and when does it make sense?
• How much does a small business website cost?
• What is the best website platform for a small business?
• What makes a website AI-friendly?
• How do I write an FAQ page that ranks and gets cited?
• What is Google Analytics 4 and what should I track?
• What is Microsoft Clarity, and is it worth installing?
• What are UTM parameters, and how do I use them?
• How do I measure marketing ROI?
• What is a marketing funnel, and does it still apply?
• What is content marketing, and is it worth it?
• Should my business have an email newsletter?
• How should a business owner use LinkedIn?
• Which social media platforms should my business be on?
• How often should a business post on social media?
• Should a small business be on YouTube?
• What is a CRM, and when does a small business need one?
• How should a nonprofit approach marketing and visibility?
• How should a manufacturer approach digital marketing?
• What should a 30-60-90 day marketing plan include?
• What is a visibility audit, and what should it cover?