● The short answer
Microsoft Clarity is a free behavior analytics tool that records anonymized visitor sessions and builds heatmaps of clicks and scrolling. Microsoft says it has no traffic limits and no sampling, though recordings and heatmaps have daily caps. For most small business sites it is worth installing alongside GA4, provided you handle consent and mask sensitive fields.
Key takeaways
- Microsoft Clarity is a free tool for session recordings, heatmaps and frustration signals.
- Microsoft says it has no traffic limits or sampling, with caps on daily recordings and heatmap views.
- It explains why visitors leave, while GA4 shows how many and from where.
What Clarity shows you
Analytics tools like Google Analytics 4 tell you what happened: how many people arrived, from where, and how many converted. Clarity helps explain why. It offers:
- Session recordings: playback of how a visitor moved, scrolled and clicked, with text inputs masked by default.
- Heatmaps: where people click and how far they scroll on a page.
- Behavior signals: flags such as "rage clicks" (repeated clicking in frustration), "dead clicks" (clicks on things that do nothing) and quick backs.
- Filters and segments: look only at mobile visitors, a specific landing page, a traffic source or sessions that included a key action.
The how is where we come in.
What we walk through with you, for your business:
- Costs and limits, as of late 2026
- Is it worth installing?
- How to set it up well
- Our take
Every business is different, so the plan is too. Tell us where you want to show up and we will show you what it takes.
Talk to usMore questions
Does Microsoft Clarity slow down my website?
Any third-party script adds some load, but Clarity's tag loads asynchronously and is generally light. Test your key pages with a speed tool before and after installing it. If you already run many tracking scripts, consider loading them through a tag manager and removing ones you no longer use.
Is Microsoft Clarity GDPR compliant?
Microsoft describes Clarity as designed to be GDPR ready, but compliance depends on how you use it. For visitors in the EEA, UK and Switzerland, Microsoft says you need explicit consent before Clarity cookies are set and must pass consent status to Clarity. Mask personal data, update your privacy policy and get legal advice if you handle sensitive information.
Sources
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