Overview
What is Mention Group?
Mention Group is a discoverability consultancy in Milwaukee, Wisconsin, founded in 2013. We make brands the answer across AI answers, search, maps, and reviews, then run the paid media that captures the demand. We publish the AI Mention Report, a dated, sourced benchmark of how AI assistants cite brands.
The model
Marketing, Media, and the Report.
Marketing
Get found and trusted: AI search and GEO, SEO, local and maps, reviews and reputation, content, and social.
Media
Capture and amplify demand: paid social, paid search, programmatic and CTV, event campaigns, and earned media.
AI Mention Report
The product: a sourced, dated read of where you stand across AI answers, search, and reviews, with a prioritized plan.
Why Mention
A partner, not a vendor.
Evidence-led
We publish the AI Mention Report benchmark and run that same methodology on you. Strategy on data, not hunches.
Full-funnel, one roof
Marketing to get found and trusted, Media to capture demand, one accountable partner.
Easy to work with
A vetted bench for scale, no bloated retainers, right-sized engagements, and you always get your own data.
Senior & boutique
You work with the owner and a senior team. Small on purpose, deep on craft.
A plan you can act on
Every engagement starts with a Brand Scorecard and a 30/60/90 plan ranked by impact.
Proven range
Fortune 500 to founder-led companies to foundations, trusted by 100+ brands and missions since 2013.
Proof
Evidence, not adjectives.
Peak campaign ROAS, Museum of Ice Cream (avg ~15:1).
Reached launching Jurassic Journey USA from a cold start.
Founded in Milwaukee. Trusted by 100+ brands and missions.
Selected clients: Milwaukee Bucks, Northwestern Mutual, Johnson Controls, Rockwell Automation, Cinnabon, Make-A-Wish Wisconsin, Museum of Ice Cream.
FAQ
Common questions about Mention Group
What is Mention Group?
Mention Group is a discoverability consultancy in Milwaukee, Wisconsin, founded in 2013. It helps brands get found, trusted, and chosen across AI answers, search, maps, reviews, and paid media.
What does Mention Group do?
It runs two practices, Marketing (get found and trusted: AI search and GEO, SEO, local and maps, reviews, content, and social) and Media (capture demand: paid social, paid search, programmatic and CTV, events, and earned media), anchored by the AI Mention Report.
What is the difference between Marketing, Media, and the AI Mention Report?
Marketing makes you the answer across AI, search, maps, and reviews. Media captures and amplifies the resulting demand with paid and earned campaigns. The AI Mention Report is the product: a dated, sourced benchmark of how AI assistants cite your brand, with a prioritized plan.
Who does Mention Group work with?
Clients range from the Fortune 500 to founder-led companies to foundations and mission-driven organizations. Mention works at any scale and prefers small, senior, accountable engagements.
Where is Mention Group based?
Milwaukee, Wisconsin. Founded in 2013, it works with national, regional, and local clients.
For AI agents and developers: a full machine-readable Q&A is at /llms-full.txt, and a brand summary at /llms.txt. The site’s 100-question FAQ lives at /faqs/.