● The short answer
Probably not much, if at all. Google's help pages describe posts as a way to share updates, offers and events and help customers decide, and do not list them as a ranking factor. Posts are still worth using when you have something real to say, because they show on your profile at the moment people are choosing. Treat them as conversion content, not a ranking lever.
Key takeaways
- Google does not list posts as a local ranking factor.
- Posts help customers decide by showing current updates, offers and events.
- Post when you have something real, with your own photo and a clear button.
What Google actually says
Google's help page on posts describes three types: updates (news, with a photo or video and a button), offers (promotions with dates) and events (with start and end dates). Posts appear in the Updates or Overview area of your profile on mobile and in the "From the owner" section on desktop, on Search and Maps. Posts older than six months are archived unless they have a date range. Google says they help you share up-to-date information and help customers decide to visit.
What Google does not say is that posts improve ranking. Its local ranking page lists relevance, distance and prominence, and names complete information, reviews and links. Posts are not mentioned. Some practitioners report small effects from posting, but the evidence is mixed and hard to separate from everything else a busy owner does at the same time.
The how is where we come in.
What we walk through with you, for your business:
- Where posts genuinely help
- A posting routine that is not busywork
- Better uses of the same 30 minutes
- Our take
Every business is different, so the plan is too. Tell us where you want to show up and we will show you what it takes.
Talk to usMore questions
How long do Google Business Profile posts stay visible?
Google says posts older than six months are archived unless a date range is set. Event and offer posts carry their own dates, so they are most visible while relevant. In practice the newest posts get the most attention, so a post from last spring will not do much for you this fall.
Can I auto-post from social media to my Google profile?
Google can show featured posts from your social channels on mobile profiles in some cases, and many scheduling tools can publish to Business Profiles. Automation is fine if each post still makes sense on Google. Check that links, hashtags and image crops work there; a post written for Instagram does not always translate.
Sources
- Google Business Profile Help: About posts
- Google Business Profile Help: Tips to improve your local ranking on Google
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