● The short answer
A 30-60-90 day marketing plan should move from diagnosis to action. Days 1 to 30: audit what exists and fix tracking. Days 31 to 60: fix the foundation, such as website, Google Business Profile, reviews and core pages. Days 61 to 90: launch or refine campaigns and test. Each phase needs named owners, specific deliverables and measures of success.
Key takeaways
- Days 1 to 30 are for access, audit, tracking and baselines.
- Days 31 to 60 fix the foundation: listings, core pages, structured data, reviews and ad cleanup.
- Days 61 to 90 launch or refine campaigns, run tests and plan the next quarter.
Why 90 days
Ninety days is long enough to see real data and short enough to keep focus. It suits a new marketing hire, a new agency relationship, a new location, or a reset after a year of scattered effort. The plan should be specific enough that anyone can tell on day 91 whether it worked.
The how is where we come in.
What we walk through with you, for your business:
- The three phases
- What every plan needs on paper
- Adjust for your situation
- Our take
Every business is different, so the plan is too. Tell us where you want to show up and we will show you what it takes.
Talk to usMore questions
Is a 30-60-90 plan only for new hires?
No. It is common for new marketing hires, but it works just as well for a new agency, a new location, a product launch or a reset after scattered effort. The structure is useful anytime you need to move from figuring out where you stand to producing measurable results in one quarter.
What if results do not show up in 90 days?
Some channels, especially SEO and content, take longer than a quarter to pay off. Judge them on leading indicators such as indexed pages, rising impressions and early rankings. Paid campaigns and conversion fixes should show movement within 90 days. If nothing has moved, revisit the diagnosis before spending more.
Want us to check this for your business?
Send us your URL. We will show you where you are found, trusted and missing across AI answers, search, maps and reviews, in plain English.
Get a free visibility check