● The short answer
Write an FAQ page from questions customers actually ask, answer each one in the first sentence, keep answers specific and short, and group them by topic. Link longer answers to full pages. Note that Google stopped showing FAQ rich results in May 2026, so the value now comes from clear, quotable answers, not a special search snippet.
Key takeaways
- Google stopped showing FAQ rich results in Search as of May 7, 2026, per its documentation changelog.
- FAQ pages still help because direct question-and-answer passages are easy for people and AI to use.
- Source questions from real customers, Search Console, reviews and your sales team.
What changed, and why FAQ pages still matter
For years, FAQ markup could earn expandable questions under your search listing. Google narrowed that feature in 2023 to well-known government and health sites, and its documentation changelog says FAQ rich results stopped appearing in Google Search starting May 7, 2026. So if someone promises FAQ schema will win you extra space on Google, that is out of date.
FAQ pages are still useful, for a different reason. People and AI assistants ask questions in plain language. A page that states a question and answers it directly in one or two sentences is exactly the kind of passage search engines and assistants like ChatGPT or Perplexity can lift and cite. It also reduces repetitive calls and emails.
The how is where we come in.
What we walk through with you, for your business:
- Step by step
- Good and weak answers
- One FAQ page or many?
- Our take
Every business is different, so the plan is too. Tell us where you want to show up and we will show you what it takes.
Talk to usMore questions
Should I still add FAQPage schema?
It is optional now. Google no longer shows FAQ rich results, so you will not get extra search space from it. The markup is harmless if it accurately reflects visible content, and some systems may use structured data to understand pages. If your time is limited, prioritize clear answers and Organization or LocalBusiness schema first.
How long should each FAQ answer be?
Usually two to five sentences, roughly 30 to 80 words. Lead with the direct answer, then add the key condition or detail. If you find yourself writing several paragraphs, that question deserves its own page, and the FAQ entry should summarize it and link there.
Sources
- Google Search Central: Latest Google Search documentation updates
- Google Search Central Blog: Changes to HowTo and FAQ rich results
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