● The short answer
Give each real, staffed location its own verified Google Business Profile, its own page on your website with that location's address, hours, phone, team and reviews, and its own consistent listings on Apple, Bing and directories. Link each profile to its location page, add LocalBusiness schema per location, and run reviews and reporting location by location, not just for the brand.
Key takeaways
- Only real, staffed locations get their own Google Business Profile.
- Each location needs its own profile, page, local phone and consistent listings.
- Link each profile to its location page, not the home page.
The rule that decides everything: real locations only
Google's guidelines allow one Business Profile per location, and only for locations that are staffed and open to customers during stated hours (or, for service-area businesses, one profile per real base). A second storefront, a second clinic, a second taproom: yes. A rented mailbox in the next city: no. Get this right first, because every other step assumes each location is eligible.
The how is where we come in.
What we walk through with you, for your business:
- The structure that works
- Setting up a new location, step by step
- Mistakes we see most
Every business is different, so the plan is too. Tell us where you want to show up and we will show you what it takes.
Talk to usMore questions
Should each location have its own website?
Usually no. One website with a strong page per location concentrates authority and is easier to maintain. Separate sites make sense mainly for franchises with independent owners or locations operating under different brands. If you do use separate sites, keep the details perfectly consistent and link them from a shared locations page.
Can multiple locations share one phone number?
They can, but we advise against it. A local number per location helps customers reach the right place, keeps your listing data distinct, and makes call reporting meaningful. If you use a central call center, put each location's local number on its profile and route calls behind the scenes.
Sources
- Google Business Profile Help: Guidelines for representing your business on Google
- Google Business Profile Help: Bulk verification
- Microsoft Bing Blog: Introducing the new Bing Places for Business
Want us to check this for your business?
Send us your URL. We will show you where you are found, trusted and missing across AI answers, search, maps and reviews, in plain English.
Get a free visibility check