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● Edition 1 · in the field

The Wisconsin AI Visibility Index.

Which Wisconsin businesses do AI assistants actually recommend? Every quarter we ask 6 AI engines the questions real buyers ask, across 12 industries and 10 cities, and publish who gets named, who gets skipped, and how often local businesses lose to national chains.

01 · Method

How the index works.

Inputs

  • ChatGPT
  • Google AI Overviews
  • Gemini
  • Perplexity
  • Copilot
  • Claude

Process

  • Real buyer prompts
  • Logged-out sessions
  • Every answer captured
  • Brands extracted
  • Scored & dated

Outputs

  • Most-named businesses
  • Local vs national share
  • Accuracy of descriptions
  • Engine-by-engine gaps
  • Mention Score by industry

Edition 1 status

In the field. We are running the first edition prompt set now. We publish results only when every answer has been captured, dated and checked, never estimates. Want your industry or city covered, or want to know where your business lands? Tell us.

Industries

  • Restaurants & bars
  • Breweries & distilleries
  • Home services & trades
  • Dentists & healthcare
  • Law firms
  • Real estate
  • Manufacturers
  • Nonprofits
  • Tourism & attractions
  • Fitness studios
  • Retail & boutiques
  • Marketing agencies

Cities

Milwaukee, Madison, Green Bay, Kenosha, Racine, Appleton, Waukesha, Eau Claire, Oshkosh, Sheboygan.

Scoring

For each industry and city we run a fixed set of buyer prompts (for example "best brewery in Milwaukee for a group" or "who fixes furnaces in Green Bay") in fresh, logged-out sessions on each engine. We record every business named, its position, and whether the description is accurate. A business's Mention Score reflects how often and how accurately it is named across the prompt set. The prompt list, dates and engine versions are published with each edition so anyone can rerun it.

Rules we hold ourselves to

  1. No paid placement. Clients get no thumb on the scale.
  2. Every edition is dated, and every answer is archived.
  3. We publish the prompts, so results can be checked.
  4. AI answers change daily. The index is a snapshot, and we say so.