The moment. Halloween week, and the start of holiday planning for every shop, restaurant and venue.
What changed
Semrush data in October showed AI Overviews on 88% of tracked US commercial keywords, up from 46% a year earlier. The October Mention Report, which resumed after an August and September pause, moved its Mention Score to 78 out of 100, its highest reading.
Why it matters
The holiday shopper's first answer will usually be written by AI. The businesses named in it will be the ones that are easy to understand, well reviewed and mentioned by others. That list gets set in November, not in the week before Christmas.
What to do this week
- Publish your holiday hours, gift ideas and booking deadlines now.
- Ask three loyal customers for reviews before the rush.
- Run a free visibility check to see how AI describes you today.
Sources
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