Mention Group
Menu

Home › Insights › Searchabilitea › September 2026

Searchabilitea · September 2026

Football Sundays, and a billion people a week on ChatGPT

OpenAI confirmed ChatGPT passed a billion weekly users. Here is what that means for a local business.

Ryan Thompson, Mention Group · · 3 min read

The moment. Packers Sundays, back-to-school and fall routines: the season when habits reset.

What changed

In September, OpenAI confirmed ChatGPT has passed 1 billion weekly users. In AI referral traffic, ChatGPT already sends far more visitors to websites than any other assistant, about 63% of all AI referrals in the data The Mention Report tracks.

Why it matters

A billion people a week means ChatGPT is now a place your customers ask for recommendations, not just homework help. Paying for an ad does not get you named there. Being clearly described across the web does.

1 billionweekly ChatGPT users, confirmed by OpenAI in September 2026.

What to do this week

  1. Ask ChatGPT who it recommends for what you do in your area, and save the answer.
  2. Ask it what it knows about your business. Note anything wrong.
  3. Fix the wrong facts at the source: your site, your Google profile, your directory listings.

Sources

Keep reading

Searchabilitea · August 2026State Fair week: real reviews beat shortcutsSearchabilitea · October 2026Halloween, holiday planning, and AI answers on 88% of shopping searchesMention Group answersHow do I get my business mentioned by ChatGPT?Mention Group answersWhy does AI give wrong information about my business, and how do I fix it?

← State Fair week: real reviews beat shortcutsHalloween, holiday planning, and AI answers on 88% of shopping searches →

Want the next cup?

Searchabilitea is a three-minute read on getting found, cited and believed. Want to know how AI and search describe your brand today? Start with a free check.

Get the newsletterGet a free visibility check