Marketing library · PPC
Google Ads & PPC, answered.
Plain answers to the paid-media questions we hear most. Part of the Mention Group marketing library.
What is PPC / Google Ads?
Pay-per-click advertising, you pay when someone clicks your ad. Google Ads puts you in front of people actively searching for what you offer, which is why it captures high-intent demand fast.
How much should I spend on Google Ads?
Enough to gather meaningful data in your market, then scale what works. Budget depends on your industry, competition, and cost per lead. We right-size it and never lock you into bloated retainers.
PPC or SEO first?
Both, weighted toward ads for speed. Paid search delivers leads this week; SEO and AI visibility make those leads cheaper and more durable over time.
Why are my ads getting clicks but no leads?
Usually the landing page, the targeting, or the tracking, not the ad itself. If the page does not match the promise or the form is clunky, spend leaks. We fix the whole path.
What is a good ROAS or cost per lead?
It varies by industry and margin, so we judge campaigns on revenue and qualified leads, not vanity metrics. The goal is profit, not a pretty click-through rate.
Do you run paid social too?
Yes. Paid social, programmatic, and connected TV live in our Media practice alongside paid search, all under one strategy.
Do I own my ad account and data?
Always. Your accounts and data are yours. No hostage situations, you keep everything if we ever part ways.
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