Marketing library · SEO
SEO, answered.
Plain answers to the SEO questions we hear most, no jargon, no fluff. Part of the Mention Group marketing library.
Is SEO still worth it now that AI answers questions?
Yes. A large share of buying intent still runs through search, and the same signals that win SEO (clear content, strong site health, credible mentions) are exactly what help AI tools cite you. SEO is now one layer of visibility, not the whole game.
How long does SEO take to work?
Most sites see meaningful movement in 60 to 90 days, with gains compounding after that. Anyone promising page-one overnight is selling you something.
What is technical SEO?
The under-the-hood work that lets search engines and AI crawl and understand your site: speed and Core Web Vitals, clean structure, mobile-friendliness, sitemaps, and schema markup.
Do I have to blog constantly to rank?
No. Volume for its own sake does not help. A smaller set of genuinely useful, well-structured pages built around real buyer questions beats a firehose of thin posts.
Do backlinks still matter?
Yes, but earned ones. Links from relevant, credible sites still signal authority. You earn them with tools, data, and useful resources, not by buying link packages.
What is the difference between SEO, GEO, and AEO?
SEO improves where your pages rank in search results. GEO (Generative Engine Optimization) improves whether AI assistants recommend you. AEO (Answer Engine Optimization) makes your content the direct answer in snippets and AI overviews.
How do you measure SEO success?
By outcomes that matter, calls, forms, bookings, and revenue, not just keyword rankings. Rankings are a means; qualified leads are the goal.
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