The moment. Brewers Opening Day, patios opening, and every restaurant near the ballpark fighting to be the pregame pick.
What changed
Google's March core update finished on April 8. Then on April 27, Seer Interactive published data from roughly 2 billion impressions: organic click-through on searches with an AI Overview rose from 1.3% in December to 2.4% in February. Still below the 3.2% of January 2025, but moving up.
Why it matters
When the AI answer names a source, some people click it to check. The sites that win those clicks are the ones the answer quotes. Being the cited source is now how you earn the click.
What to do this week
- Look at your Search Console clicks for March versus April, after the update settled.
- Find one question you rank for but are not quoted on, and put a clear, short answer at the top of that page.
- If you are a restaurant or bar, make sure your hours and game-day specials are current everywhere.
Sources
- Search Engine Roundtable: CTR improving on AI Overview results
- Search Engine Roundtable: March 2026 core update complete
Keep reading
← Spring cleaning, and a core update is rollingGraduation season, and the biggest change to the search box in 25 years →
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