Marketing library · Web design

Web design, answered.

Plain answers to the website questions we hear most: cost, timelines, ownership, speed, accessibility and getting found. Part of the Mention Group marketing library.

Planning, pricing and timeline

How much does a new website cost?

It depends on page count, custom design, integrations and how much writing you need. We quote after a short free check of your current site, in writing, before any work starts. No surprise invoices. Read more

How long does a new website take?

It depends on scope and how fast content and approvals move. You get a dated plan before we start, with launch tied to milestones, not a vague someday.

Do you redesign existing websites?

Yes. A redesign starts by protecting what already works: every page that earns traffic keeps its address, or gets a redirect, so you do not lose search rankings at launch. Read more

Will my new site be SEO-ready?

Yes. Clean structure, fast pages, titles, schema and a sitemap are part of every build, not an add-on. We also make sure AI tools can read it. Read more

Can you move my site from my current host?

Yes. We handle the move, test every page and redirect, and keep the old site running until the new one is confirmed live.

Build, hosting and security

What platform do you build on?

Whatever fits how you work. WordPress suits teams that publish a lot; simpler builders suit owners who edit themselves; fast static builds suit sites that need speed and security above all. We recommend, you decide. Read more

How fast will my site be?

Fast. Speed affects rankings, AI crawling and whether people stay. Our own site is built to score at the top of Google's PageSpeed tests, and we hold client builds to the same standard. Read more

Do you offer hosting?

We can set up fast, secure hosting for you, or work with your current host. Either way, the site is yours.

What if my website gets hacked?

Everything we build is hardened from day one and watched after launch. If something does go wrong, we restore from backups and close the gap. Security audits run with specialist partners. Read more

Can I see who visits my site?

Yes. We set up analytics and conversion tracking so you see real visits, calls and form fills, including visits that come from ChatGPT and other AI tools. Read more

Is my site accessible?

We build to WCAG 2.1 AA and test with automated and manual checks. Accessibility audits for larger organizations run with specialist partners. Read more

Ownership, editing and content

Who owns my website?

You do. The domain, the site, the content and every account are in your name. If you ever leave, you take it all with you. Read more

Do I have to use you for updates?

No. You can edit it yourself, use us, or use someone else. We will show you how.

Can you write the content?

Yes. We write pages that answer the questions your customers actually ask, in plain English, so people and AI tools both understand what you do. Read more

Do I need a blog?

Not a firehose. A smaller set of genuinely useful pages beats a stream of thin posts. We will tell you honestly what is worth writing. Read more

What about photos and video?

Real photos of your people and work beat stock every time, for customers and for search. We bring in Milwaukee photographers we trust, or work with yours.

Local business and ongoing support

Do you work outside Milwaukee?

Yes. We have hubs in Milwaukee and Chicago and work across Wisconsin and Illinois, with clients from California to Miami.

How do you help local businesses get found?

Your website, Google Business Profile, reviews and local listings work together. We tune all of them so you show up in Maps, in search and in AI answers about your area. Read more

Do you help with branding?

Yes. We started in 2013 as a communications firm, so story and brand come first. We often bring in Milwaukee designers we trust for logo and identity work.

Do you offer ongoing marketing after launch?

Yes: SEO, AI visibility, PR, social and ads, measured every month. Or just a launch and a handoff. Your call.

Do you work with other agencies?

Yes. Agencies white-label our website, SEO and AI search work under their own name.

What does working with you cost after launch?

Retainers are scoped in writing with 30 days notice and no long-term contract. See pricing for the tiers.

Keep reading

More from the library.

SEO FAQ

Rankings, backlinks, blogging and measuring what works.

SEO FAQ ↗

PPC & Google Ads FAQ

Budgets, ROAS, tracking, and what converts.

PPC FAQ ↗

AI Search (GEO) FAQ

Getting cited by ChatGPT, Gemini, and Perplexity.

AI Search FAQ ↗

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